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Flash Does Not Equate to Professional Macromedia Flash is hot and why shouldn't it be. It has revolutionized the web, by introducing high quality animation for a small fraction of your bandwidth. Its ease of use, developers willingness to share techniques, and its plug-in's vast availability has produced a craze for Flash. Recently, Flash has been added into other applications, such as Macromedia Director and Microsoft PowerPoint. Unfortunately, with anything that has spread as quickly as Flash, standards have not been created, and with most hot products, a shakedown must happen in order for it to be used in a professional setting. 3 categories need to be considered when creating or when having a flash piece produced for you. First, determine your objective. Is this animation going to accentuate your message, or is it pure hype. Does showing your company's logo flying in , really help you sell your company's product. Could this time be viewed as time not utilized to its best, because that is 5 seconds of product and sales time lost. Sometimes, the glitz, glamour, and wow of animations can dilute your message. Think of it this way: How many television commercials make you cry from laughter, however you cannot recall the product. If your objective will be met, and it will serve as a clear and effective message the next point to consider is your technical aptitude, the software's capabilities and downfalls, and what hardware is required. If you are hesitant or uncomfortable with any of these your perfomance will show. Total confidence is a must. Training can be offered to assist with your technical abilities. As to hardware and software, it should be discussed up front if there are system limitations that must be kept in mind: If plug-ins, speed, ram, file and monitor size are issues. If there are any known bugs. If it is to be run on a laptop, desktop, or to be projected; and if it is going to be used on the web, on cd, in PowerPoint, or another application. Lastly, does it look professional? This is the hardest and most subjective point, however there are areas that can be monitored. Does it run smoothly. Elements are not jarring or pausing. Are the graphics jaggy. They should be clean and crisp. And does it run always, never failing. This last one is very critical, because if the pencil does not write, drawing can be a real challenge. -Christopher |
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